John Paul Grant

The New Ad by Microsoft on Bing

(My Original Blog Post: http://remoteworkmate.com/ad-microsoft-bing) Microsoft is definitely going to continue the exposure and ads for Bing. In tonight’s episode of The Daily Show, watch out for the new advertisement of Bing. Microsoft is again launching a new campaign entitled ‘Fast Forward’. The ad will last for only 30 seconds but it may be enough to once again capture the attention of worldwide internet users. The advertisement is hard to describe and Microsoft will still need to make a public copy of the said ad. Microsoft was able to purchase the 2.5 minutes blocks of ads/commercials. The blocks of commercials will move ‘fast forward’, much like the TiVo-like experience. The advertisement is quite interesting and many of Bing’s fans are looking forward to seeing it on air. The ad starts with the Snuggie commercial and in a couple of seconds, it’ll move fast forward with a background sound accompanying it. Then the audience will see the Snuggie spot, an ad on hair replacement, hanging tomatoes, together with other commercials. Suddenly, the audio goes out and in two slides, the message of Bing is shown: “Getting You What You Want Faster, It’s What We’re All About” The program resumes once the advertisement ends. The Daily Show will get 2 extra minutes and the fans of Jon Stewart will surely love it. The ad is also scheduled to appear in other networks from this day to June 17, 2009. The schedules for the ad’s appearance are as follows:

1. Top 20 Countdown on CMT, June 12
2. George Lopez Nick@Nite’s on June 14
3. Charm School with Ricki Lake at VH1 on June 15
4. Real World/Road Rules Challenges: The Duel 2 at MTV on June 17

Bing was able to achieve a very high rank several days ago, beating Yahoo on the second spot. The week’s performance of Bing also showed a considerable amount of site visitors and Microsoft just wants to ensure that their new site stays on the mainstream. The ads are going to cost Microsoft but the huge company is willing to spend any amount for the success of Bing. The company also spent for the same kind of ad for the programs mentioned earlier. The campaigns will surely attract a lot of internet users but the true test is when the surveys for searcher penetration are released. So far, last week’s searcher penetration went up by 2.3%. Microsoft is expecting a much higher rating in the coming weeks especially after the ad is aired. Google and Yahoo need not go to this extent just to attract site visitors. However, these two are already giants on the web. Bing is still new and with the prediction of its creators that Bing will rank second within five years, Microsoft will surely go through great lengths just to achieve that prediction. Well, Microsoft’s prediction became a reality a couple of days ago although it lasted for only a day. Still, Bing might still be able to make it to the top in the coming years; Microsoft will simply need to wait and see.